Google AdWords is probably one of the greatest advances in marketing we have ever seen. You can get into search engine result pages almost instantly and drive traffic from any location in the world to your website. One of the downsides to AdWords is that it is increasingly becoming expensive and competitive. Google does not make it easy for a novice and many people fail at AdWords. If you do not set up your campaign the right way from the start you will never be successful.
Enabling conversion tracking within your AdWords account will provide you with a great level of insight into your online campaigns. Just like you would analyze traffic on your website why shouldn't we analyse the traffic you receive from AdWords. From Google "AdWords Conversion Tracking is a tool to help you measure conversions, and ultimately help you identify how effective your AdWords ads and keywords are for you."
To succeed with AdWords you MUST know your sign-up rate and conversion rate at the campaign, ad group, and keyword level.
Without this information you will NOT stand any chance of thriving in AdWords.When it comes down to it, we need every tool available to obtain that competitive advantage. Wouldn't it be great if we could know which keywords ended up providing the most leads, or which keywords produced sales. What would we do with that data? We would otpimise and streamline to improve on those keywords! This can be easily achieved by Google AdWords conversion tracking.
Good luck with your AdWords.
Using AdWords Conversion Tracking